I attended Essence’s second annual client event this afternoon. Essence is one of my favorite digital media agencies in Europe, since they are one of the rare shops that gets both traditional brand marketing and the online space. They have a great track record working with top notch clients, including Carphone Warehouse, and more recently Google and Ebay. The agency was set up by Matt Isaacs, who was the former CMO of one of Lloyds TSB’s entities and the head of the retail financial services practice for Mitchell Madison Group, the McKinsey spinoff.
Like last year, this year’s event was informative and engaging. Dan Cobley, who’s currently running marketing for north and central Europe for Google and who used to be the VP of brand and marketing for Capital One, pointed out a few sites for marketers that can be incredibly handy. I’d never come across some of these before, which just goes to show you how rusty I am at being an operating executive after a few years in venture.
- Google Wonder Wheel, which maps out relationships between search terms (like a mind map): http://www.googlewonderwheel.com/google-wonder-wheel-step-by-step (instructions on how to use it)
- Twitrratr, which tells you whether people are positive, negative or neutral about your brand on Twitter: http://twitrratr.com/
- Brandtags, which informs you what tags people associate with your brand: http://www.brandtags.net/
- Google Insights for Search, which lets you compare search volumes across multiple dimensions: http://www.google.com/insights/search/
- Google Adplanner, which helps you identify sites your users go to: https://www.google.com/adplanner
- Google Internet Stats, which is still unannounced, but is basically a big trivia repository in the cloud: http://www.google.co.uk/intl/en/landing/internetstats
- Not mentioned today, but worth pointing out is this nifty Web 2.0 name generator (an oldie but goodie): http://www.dotomator.com/web20.html
